About Michael Filtz

Michael Filtz: Digital Strategist

Hello everybody and thanks for stopping by filtzexpress.com

This is the home of Michael Filtz, a digital strategist with a background in journalism.

Michael started out as a journalist, writing local stories for weekly independent newspapers (back when free weekly independents were big). He later completed a master’s in journalism at UC Berkeley, where he began focusing on digital media and its potential. Around that time, he held a fellowship with Human Rights Watch, developing an interest in how rigorous journalistic methods could support mission-driven organizations.

Since 2009, Michael has helped organizations — including NGOs, corporations, and startups — strengthen their web presence through strategic content, SEO, and digital storytelling. In practical terms, this means analyzing what organizations publish, identifying opportunities for growth, and developing systems to improve visibility, engagement, and impact. He works across the full process: from content strategy and team organization to overseeing web development and optimization.

Alongside this work, Michael teaches in the Cinema-Communications department at Dawson College in Montréal, where he develops hands-on courses in journalism, media literacy, and media production. His teaching focuses on helping students critically understand the media landscape while producing meaningful, real-world work.

He is also actively involved in advancing media literacy initiatives, including facilitating Dawson’s Faculty Learning Community (FLC) in Journalism and Media Literacy — a collaborative effort to develop resources that help students navigate today’s complex information environment.

Michael’s writing has appeared in publications including The New Yorker and ZDNet, and his professional experience spans the startup ecosystems of Berlin and San Francisco. He is currently based in Montréal.